Bird’s eye view of NPS benchmarks across industries
To get a brief idea of where your business stands in terms of NPS, you must know the industry benchmark. A good resource to go to for this information is the 2020 Satmetrix Net Promoter Benchmarks report (for US consumers).
The survey was conducted for 190 brands in 23 industry sectors covering a whopping 66,000 respondents. Based on the survey, the NPS benchmark was derived as under:
2020 Satmetrix Net Promoter Benchmarks report (for US consumers).
Use this data to drive success!
Further Reading: https://www.surveysensum.com/net-promoter-score-industry-benchmarks/