DATELINE: New York, NY — June 10, 2026 —

Electronic Puffs announced the addition of On Plus Nicotine Pouches to its product line, extending online availability nationwide. The move follows Helix Innovations LLC’s wholesale deliveries that began March 16, 2026, and the rollout to participating retailers that started March 23, 2026. The company said the listings are aimed at adult consumers seeking smoke-free alternatives.

On Plus Nicotine Pouches are tobacco-leaf-free and use a slim, soft pouch constructed from proprietary NICOSILK material. Each can contains 14 pouches. Two nicotine strengths are offered, 6 mg and 9 mg, and three flavors are listed: mint, wintergreen, and tobacco. A built-in compartment for disposal sits under the lid. For adults only. No tobacco leaf.

In December 2025 the U.S. Food and Drug Administration authorized the marketing of six On Plus Nicotine Pouches products. Those authorizations were handled under an FDA pilot program intended to speed review of nicotine pouch premarket applications, and they marked the first decisions under that process. The FDA notices named specific product SKUs and authorized labeling for consumer information.

A company spokesperson said, "Electronic Puffs expects these pouches to reach customers who want discrete, measured doses and clear labeling. The products arrived on the wholesale market in mid-March and have been moving into retail channels since late March." Calm, factual. The spokesperson added that inventory will vary by warehouse and shipping hub, and that shipping timelines are listed at checkout.

Retailers and online sellers have moved quickly since the FDA notices. Several convenience stores in New Jersey and Pennsylvania listed stock in late March, while larger retail chains showed availability in early April. In online listings, price points varied by flavor and nicotine strength, and promotional bundles appeared during the first weeks of April. Concrete numbers: typical cans sell in single units or three-can packs, with the three-pack often priced about 10 to 15 percent below single-can retail.

Product design details have drawn attention. The NICOSILK pouch aims for a soft mouthfeel and a slim form factor, and the 14-count can follows a compact format used by other pouch brands. Packaging includes child-resistant features and disposal guidance on the label. Small tests in controlled retail environments found the disposal compartment was used roughly 47 percent of the time by adult shoppers who noticed it.

About Electronic Puffs
Electronic Puffs is a New York-based online retailer specializing in nicotine pouches and disposable electronic cigarettes. Electronic Puffs markets On Plus Nicotine Pouches alongside multiple smoke-free alternatives and lists product specifications, availability, and shipping options on its website.

Contact
Electronic Puffs
www.electronicpuffs.com
[email protected]