LAS VEGAS, Nev., Aug. 24, 2026 —

I WANT IT...YOU GOT IT ? Proudly announces the Official Launch of its innovative marketplace designed specifically for ISO (In Search Of) Listings – where buyers lead and sellers follow. The platform enables active buyers to post detailed ISO Listings for shippable items they want to buy and can’t find with traditional search engines or with AI -- Items that are not listed for-sale on eBay, Poshmark, Mercari or Depop, or available through Amazon and its many marketplace extensions and affiliated channels. The platform creates a new buyer-seller dynamic and is the missing link that relieves the friction that has existed since online shopping began. An enormous segment of the population refuses to list items “for-sale” but are eager to sell to active buyers who want what they have. Now, they can happily hit the “I’VE GOT IT” button and respond to listings for direct and easy sales.

THE HIDDEN TREASURE MARKET OF UNLISTED ITEMS
The platform reveals a massive, untapped market hiding in plain sight.
Countless items sit in closets, attics, basements, garages, storage rooms and private collections that have never been listed “for sale.” AI and traditional search engines can search digital listings and data, but they cannot search in people’s homes – they can’t find items that have never entered the digital marketplace. This platform brings buyers and sellers together in a new way.
All buyer-seller interactions take place through the platform's proprietary, secure, anonymous 2-way communication system, allowing users to communicate without revealing personal contact information.

THE REVERSE-DEMAND MARKETPLACE:
I WANT IT...YOU GOT IT ? reverses the traditional marketplace model by putting buyers in the driver's seat. Instead of listing what’s “For Sale”, the platform asks “What do you want
to buy ?”
Active buyers post free In Search Of (ISO) / Wanted Listings that create visible digital signals for items they actually want to purchase. Anyone can click “View All Listings” on the opening page of the website to discover those opportunities and respond with “I've Got It” if they have the item— or know where to find it. These buyer listings are also a goldmine for professional sellers, resellers, side-hustlers and flippers who can use buyer demand to discover items they can source and sell.

Every “I Want It” Listing becomes a free digital billboard for active buyers, turning unmet demand into a visible marketplace opportunity and expands the e-commerce footprint beyond items already listed for-sale.
Listings can feature virtually anything hard to find, including vintage and collectible items, antiques, discontinued products, rare pieces, specific sizes, colors, models, replacements and those must-have sentimental items. Listings on the platform are quick, free and easy to create.

IT'S FREE TO LIST. IT'S FREE TO LOOK.
Sellers pay a fee when transactions are completed.

“THINKING OUTSIDE THE SEARCH BOX”

CarolAnn Merritt, creator of the I WANT IT...YOU GOT IT ? concept:
“After years of frustration trying to find things I wanted to buy—from specific shoes in my small size to discontinued fragrances—I started thinking outside the box. What if buyers could simply say, ‘I WANT IT,’ and anyone who had it could respond ‘I’VE GOT IT.’ How can I create a solution...a networking platform…a completely different way to connect buyers with items that may never have been listed for sale. Wouldn’t that be fabulous. I kept thinking about that.”


I WANT IT...YOU GOT IT ? is the online In Search Of (ISO) and Wanted Listings marketplace built around buyer demand, connecting people actively looking for hard-to-find shippable items with people who may have exactly what they want—even when those items are not listed anywhere online for sale. Through free buyer ISO Listings and a secure 2-Way Anonymous Communication System, the platform uncovers The Hidden Treasure Market of Unlisted Items enabling sellers, collectors, flippers and resellers to respond directly to active buyer demand.

Post your FREE ISO Listing at IWantItYouGotIt.com.