MasWorth has announced the launch of its new polyphenol rich olive oil range, offering customers a naturally potent product supported by the latest clinical research. The company, known for its focus on authenticity, purity and high standards, is bringing this new collection to the UK market at a time when interest in natural wellness continues to grow.

The new range has been created using early-harvest olives, which are known to contain higher levels of natural polyphenols. These powerful compounds are widely recognised for their role in supporting overall wellbeing, and recent clinical findings have highlighted their potential value in everyday diets. MasWorth aims to make these benefits more accessible through careful sourcing and traditional cold-pressing methods.

The company has long positioned itself as a specialist in premium olive oils that stay true to their origins. By working directly with small farms and millers, MasWorth ensures that each bottle meets strict standards of freshness, quality and transparency. The arrival of the polyphenol rich range marks another important step in strengthening the brand’s commitment to natural, high-performance products.

Recent clinical studies referenced by MasWorth indicate that olive oils with naturally higher polyphenol content may help support heart health, protect cells from oxidative stress and contribute to general wellbeing. These findings have added confidence to MasWorth’s move to highlight polyphenol levels as a key part of its new offering.

A spokesperson for MasWorth commented on the launch, saying, “We are proud to introduce a range that reflects both tradition and modern scientific understanding. Our goal has always been to deliver genuinely high-quality olive oil, and the latest clinical findings reinforce what many cultures have known for centuries. Polyphenol rich olive oil has a meaningful place in a healthy lifestyle, and we are delighted to make it available to our customers.”

The new oils are produced using gentle, cold-pressed extraction techniques that protect the olives’ natural properties. This approach allows the oil to retain its full aroma, flavour and nutritional profile without the use of chemicals or heat. MasWorth believes that this method is essential in delivering the most authentic and beneficial product possible.

MasWorth has emphasised that quality control plays a major role in the release of the new range. The company monitors everything from the harvest date and milling process to the storage and bottling conditions. Each batch is tested for polyphenol levels to ensure consistency and accuracy before it reaches customers.

The flavour profile of the new range reflects its early-harvest roots. Customers can expect a bold, fresh and slightly peppery taste, which is often associated with high polyphenol content. This makes the oil suitable not only for drizzling over salads and vegetables, but also for pairing with bread, cheese and warm dishes where its character can shine.

In addition to flavour, MasWorth is drawing attention to the oil’s potential everyday benefits. While the company remains careful to avoid overstated claims, it highlights that the new range aligns closely with a growing consumer interest in natural food products supported by credible science.

The launch also strengthens MasWorth’s position within the competitive UK olive oil market. By offering products that are carefully sourced, clearly labelled and supported by research, the company continues to build trust with those seeking high-quality options. The introduction of the polyphenol rich range reflects both innovation and a dedication to traditional craftsmanship.

MasWorth plans to introduce educational materials alongside the new range to help customers understand what polyphenols are, why early-harvest olives matter and how to recognise genuine quality. The company believes that informed customers make better choices and appreciate the artistry involved in producing exceptional olive oil.

Early feedback from selected testers has been positive, with many praising the oil’s freshness and robust character. The company expects strong demand as awareness of polyphenol benefits continues to rise in the UK.

The new polyphenol rich olive oil range is now available through the MasWorth website, with wider distribution expected in the coming months. The company sees this launch as a milestone in its mission to offer honest, naturally powerful olive oils that respect tradition while embracing modern scientific insight.

With this introduction, MasWorth continues to strengthen its reputation as a trusted source of premium olive oils, and the company looks forward to sharing the unique qualities of its latest creation with customers across the UK and beyond.

About Us

At MasWorth, we believe that what we eat forms the foundation of our health and wellbeing. As a family-led business, we are dedicated to offering ultra-premium extra virgin olive oils that balance exquisite Mediterranean flavour with scientifically proven benefits. Our oils belong to a special health-claim category—certified high-polyphenol—and are produced from early-harvest, hand-picked olives, cold-pressed within hours to preserve freshness and nutritional power.

Our November Polyphenols Organic Olive Oil, certified by both BIOHELLAS and the Soil Association, boasts polyphenol levels exceeding 1,000 mg/kg, while our MasWorth Family Groves Extra Virgin Olive Oil delivers around 700 mg/kg—both independently lab-tested and EU-recognised. We bottle only the latest harvest, carefully filtered and stored to maintain purity, flavour, and health properties.

Cultivated in a unique microclimate renowned for producing world-class olive oils, our limited-production offerings are internationally awarded for quality and taste. Every bottle tells the story of tradition, sustainability, and scientific rigour. At MasWorth, your trust drives our passion for crafting olive oils that are as good for your table as they are for your wellbeing. For more information visit us at https://www.masworth.co.uk/.