MasWorth has announced the launch of its new organic cold-pressed olive oil, bringing consumers in the UK a product that combines exceptional freshness with true authenticity. This release marks a significant step for the company as it continues its mission to introduce high-quality, responsibly sourced products to households and food enthusiasts.

The new organic cold-pressed olive oil is produced using carefully selected olives grown in sustainable orchards. These olives are harvested at the right stage of ripeness and pressed using traditional cold extraction methods, ensuring that the oil retains its natural flavour and nutritional benefits. The result is an olive oil that is rich in character, aromatic, and perfectly suited to both everyday use and special culinary moments.

MasWorth has built its reputation on delivering premium quality foods that respect tradition while meeting modern consumer expectations. By introducing this organic olive oil, the company is reinforcing its commitment to healthy living, authenticity, and sustainability. For many consumers, these values are becoming more important than ever, and MasWorth is proud to offer a product that reflects them.

A spokesperson for MasWorth said, “We are delighted to introduce our organic cold-pressed olive oil to the UK market. Our focus has always been on authenticity, quality, and sustainability, and this new launch captures all of those values. We want our customers to feel confident that when they choose MasWorth, they are choosing a product made with care, respect for nature, and dedication to delivering the best possible flavour.”

The rise in demand for organic and natural products in the UK has shaped MasWorth’s decision to expand its olive oil range. More consumers are looking for oils that are not only versatile in the kitchen but also align with their health and lifestyle choices. Cold-pressed oils are particularly valued for their purity, as the process avoids high heat or chemicals, preserving delicate compounds such as antioxidants and healthy fats.

Freshness is at the heart of the new product. Because the olives are pressed soon after harvest, the oil captures the vibrant taste of the fruit in its most natural form. This freshness adds depth to simple recipes, enhancing salads, vegetables, bread, and even grilled dishes with an unmistakable richness.

Authenticity also defines MasWorth’s approach. Each bottle of the new organic cold-pressed olive oil reflects centuries of olive-growing heritage, supported by modern practices that guarantee consistency and quality. For the company, authenticity means being transparent about sourcing, respecting traditional methods, and ensuring customers receive a genuine product.

MasWorth is also proud of its sustainability practices. By working closely with farmers who prioritise organic cultivation, the company ensures that the oil not only tastes superior but is also produced in harmony with the environment. This sustainable approach is a core part of MasWorth’s identity, as the company strives to contribute positively to both people’s health and the planet.

The company has always been committed to offering products that reflect high standards of excellence. From packaging designed to preserve freshness to quality checks that ensure consistency, every detail has been considered in the creation of the new olive oil. Customers can trust that each bottle carries the promise of quality that has come to define the MasWorth name.

This launch represents more than just a new product on the shelf. It reflects MasWorth’s dedication to educating consumers about the importance of choosing oils that are natural, authentic, and beneficial to health. The company continues to support the growing movement in the UK towards more thoughtful eating and mindful food choices.

By introducing its organic cold-pressed olive oil, MasWorth is strengthening its place as a trusted provider of premium products in the UK. The brand stands for more than just food; it stands for a philosophy of quality, respect, and care that is evident in everything it does.

As the company looks ahead, MasWorth remains committed to innovation while staying true to its roots. The launch of this olive oil is just one example of how it continues to meet consumer needs without compromising on authenticity or integrity.

Consumers across the UK can now enjoy the benefits of MasWorth’s new organic cold-pressed olive oil, whether they are passionate home cooks, professional chefs, or simply individuals who appreciate good food. With its exceptional freshness and authenticity, the new release sets a new standard for olive oils on the market.

About Us

At MasWorth, we believe that what we eat forms the foundation of our health and well-being. As a family-led business, we are dedicated to offering ultra-premium extra virgin olive oils that balance exquisite Mediterranean flavour with scientifically proven benefits. Our oils belong to a special health-claim category—certified high-polyphenol—and are produced from early-harvest, hand-picked olives, cold-pressed within hours to preserve freshness and nutritional power.

Our November Polyphenols Organic Olive Oil, certified by both BIOHELLAS and the Soil Association, boasts polyphenol levels exceeding 1,000 mg/kg, while our MasWorth Family Groves Extra Virgin Olive Oil delivers around 700 mg/kg—both independently lab-tested and EU-recognised. We bottle only the latest harvest, carefully filtered and stored to maintain purity, flavour, and health properties.

Cultivated in a unique microclimate renowned for producing world-class olive oils, our limited-production offerings are internationally awarded for quality and taste. Every bottle tells the story of tradition, sustainability, and scientific rigour. At MasWorth, your trust drives our passion for crafting olive oils that are as good for your table as they are for your well-being. Visit https://www.masworth.co.uk.