With football fever gripping the nation ahead of this summer's World Cup, Donate Directly, recognised as the world's first AI-powered charity, has launched a UK-wide campaign to give children in Gaza and Pakistan a chance to feel the excitement, camaraderie and freedom that the sport brings.
As the world's first AI-powered charity, the organisation is inviting schools, youth clubs, football teams, workplaces and communities across the country to get behind its new initiative, raising funds for footballs, trainers, kits and sports equipment for children facing some of the toughest conditions on earth.
The fundraiser has officially gone live, and supporters can also set up their own individual pages, channelling their love of football into meaningful change for children abroad. At the heart of the campaign lies one straightforward idea: every child should have the chance to play.
From organising a charity football match, running a World Cup-themed bake sale, or charging £1 for a match-day screening at school, to hosting a penalty shootout contest or launching a sponsored football challenge, supporters have plenty of fundraising formats to pick from on the Donate Directly website.
For countless children in Gaza and flood-hit regions of Pakistan, even basic sporting gear remains an unaffordable luxury. Still, football keeps offering them hope, resilience, companionship and a sense of everyday normality. Donate Directly is determined to change that reality.
Shakira Rahman, Woman and Young People Ambassador at Donate Directly, shared:
"Football brings people together no matter their background, culture or where they come from. As the world unites to celebrate this incredible tournament, we want children in Gaza and Pakistan to share in that same joy. Even a simple football or pair of trainers can give a child the chance to move, connect, grow in confidence, and just be a kid."
"We're calling on schools, football clubs and communities everywhere in the UK to join in and launch their own fundraising efforts. Together, we can make sure the spirit of the World Cup touches the children who need it most."
Iqrar Ul Hassan, Founder of Donate Directly, added:
"Working directly within some of Pakistan's most underserved communities, I witness the daily struggles many children endure. Yet something as small as a football can spark joy, build friendships and restore hope. This campaign is about giving children a reason to smile, a chance to play, and the opportunity to feel part of the World Cup spirit, just like any child elsewhere."
The initiative also underscores how technology is reshaping modern fundraising. Being the world's first AI-powered charity, Donate Directly allows supporters to set up personalised fundraising pages within minutes, monitor their progress, and share their campaigns easily across their networks.
The organisation hopes to see hundreds of UK schools and community groups sign up over the coming months. To start a fundraiser or support the cause, visit Donate Directly's website and explore the range of football-themed fundraising options on offer.
For further information please contact Naz on 020 3355 8587 or email [email protected]